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Unlocking Local Success: How to Improve Your Local Ranking on Google and Drive Business Growth

May 01, 20233 min read


In today's competitive business landscape, securing a top position in local search results is more important than ever. As a business owner, you need to ensure that your company is easily discoverable on Google Maps and Search, making it convenient for customers to find and engage with you. In this article, we will guide you through the essential steps for enhancing your local ranking on Google and outline the best practices for keeping your business visible and thriving. Plus, we'll provide a FAQ section to address some common queries about local ranking improvement.

Unlocking Local Success in Central Oregon

Step 1: Enter Complete Data in Your Google Business Profile

To rank higher in local search results, your business information must be accurate, complete, and engaging. Ensure that your Google Business Profile is updated with your physical address, phone number, category, attributes, and other relevant details. This enables Google to match your business with the most relevant searches, thus increasing your chances of being discovered by potential customers.

Step 2: Verify Your Locations

Verified business locations are more likely to appear in local search results across Google products, such as Maps and Search. Take the time to verify your business location to ensure your company gets the exposure it deserves.

Step 3: Keep Your Hours Accurate

Make sure your business hours are always up to date, including regular opening and closing times, as well as special hours for holidays and events. Accurate hours information helps potential customers know when to visit and builds confidence in your business.

Step 4: Manage & Respond to Reviews

Promptly responding to customer reviews demonstrates that you value their feedback and care about their experience. High-quality, positive reviews can enhance your business's visibility and increase the likelihood of potential customers choosing your company.

Step 5: Add Photos

Including appealing and accurate photos in your Business Profile showcases your products and services and tells your company's story. Attractive images can encourage potential customers to choose your business over competitors.

Step 6: Add In-Store Products (for Retail Businesses)

Retail businesses can display their in-store products in their Business Profile, allowing nearby shoppers to see what they sell and increasing the chances of attracting customers.


  1. How does Google determine local ranking?

Google considers three primary factors when determining local ranking: relevance, distance, and prominence. By optimizing your Business Profile with accurate and detailed information, you can improve your chances of ranking higher in local search results.

  1. How can I improve the prominence of my business on Google?

Prominence is based on how well-known your business is, both online and offline. To increase prominence, focus on acquiring high-quality backlinks, getting featured in articles, and earning positive reviews and ratings.

  1. Does my website's SEO affect my local ranking on Google?

Yes, your position in web search results also influences your local ranking. Implementing search engine optimization (SEO) best practices on your website can contribute to better visibility in local search results.

  1. Can I add multiple locations for my business on Google?

Yes, you can add multiple locations for your business, ensuring each location is verified and has accurate information.

  1. How often should I update my business information on Google?

It's essential to keep your business information up to date as changes occur. Regularly review and update your Google Business Profile to maintain accuracy and ensure optimal visibility.


Improving your local ranking on Google is crucial for driving business growth and success in today's competitive market. By following the steps outlined in this article and implementing best practices, you can enhance your visibility, attract more customers, and outshine your competition. If you need professional assistance in optimizing your local ranking, visit www.LocalLegendsOR.com to learn more about our tailored services designed to elevate your online presence and boost your business performance.

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